A few words about Nantes wine event
A brand-new trade show for wine professionals has been launched in Nantes this March. The “Les vins à l’ouest” wine trade show takes place on March 12 and 13 at the new Titan event space on the tip of the Ile de Nantes.
It is organized for the first time in France by the Convergence Ouest association of sales agents. This union enables them to offer winemakers, wine merchants, restaurant specialists and wine lovers the chance to meet and taste great wines and vintages.
Wikeeps takes part to Nantes wine event
Wikeeps is also taking part with its partner Ecotel Nantes, and is presenting its range of accessories that will enable you to make the most of your best bottles by optimizing three fundamental stages in wine tasting.
Preservation: the Wikeeps system uses carefully dosed oenological gases to prevent wine oxidation and preserve your bottle for up to 20 days after opening.
Serving: after preserving the wine, it’s time to serve it by the glass. Wikeeps integrates an elegant and ingenious glass service that adapts to all bottle formats (classic, magnum, double magnum, imperial) and will enable you to sublimate your tastings.
Temperature: the wibox 2 and wibox 4 temperature-holding display cases for 2 and 4 bottles enable wine to be served by the glass at the ideal temperature.
The Wikeeps range also enables foodservice operators to enhance the value of their wine-by-the-glass offering, combining profitability and quality.
Attending this wine event offers also a multitude of benefits for various stakeholders, including wineries, distributors, retailers, and consumers.
The interest in hosting a wine event stems from the numerous advantages it provides to participants and organizers alike. Here are some compelling reasons to organize and attend wine events:
1. Networking Opportunities:
- Wine events bring together professionals and enthusiasts from the wine industry. Winemakers, distributors, retailers, and consumers have the chance to network, share knowledge, and establish valuable connections. This networking can lead to collaborations, partnerships, and business opportunities.
2. Brand Exposure and Marketing:
- For wineries and wine-related businesses, events provide an excellent platform for brand exposure. Participating in or hosting a wine event allows brands to showcase their products, share their story, and engage with a diverse audience. This exposure can lead to increased brand recognition and loyalty.
3. Product Launches and Promotions:
- Wine events are ideal for launching new products, introducing limited editions, or promoting specific vintages. Participants get the opportunity to taste and experience these offerings firsthand, creating buzz and interest around the brand.
4. Education and Wine Appreciation:
- Wine events often include educational components such as tastings, seminars, and workshops. These sessions provide attendees with valuable insights into winemaking, grape varieties, regional characteristics, and food pairings. Wine enthusiasts can deepen their knowledge and appreciation for the beverage.
5. Market Research and Consumer Feedback:
- For wineries and wine-related businesses, events serve as a valuable platform for conducting market research. Direct interaction with consumers allows businesses to gather feedback on products, understand consumer preferences, and identify market trends.
6. Cultural and Tourism Promotion:
- Wine events contribute to the promotion of wine regions, cultures, and tourism. Events held in specific wine-producing areas attract visitors, boosting local economies and highlighting the unique qualities of the region.
7. Enhancing the Customer Experience:
- Wine events provide a unique and immersive experience for consumers. Attendees can sample a variety of wines, learn about different winemaking techniques, and engage with experts in a convivial atmosphere. This enhances the overall customer experience and fosters a connection between consumers and brands.
8. Fundraising and Charity Events:
- Wine events can be organized to support charitable causes or fundraising initiatives. Participants often contribute through ticket sales, auctions, or donations, combining the enjoyment of wine with philanthropy.
9. Celebrating Wine Culture:
- Wine events celebrate the rich and diverse culture of wine. They provide a platform to appreciate the artistry and craftsmanship of winemaking, showcasing the beauty and complexity of this ancient beverage.
10. Community Building:
- Wine events bring together a community of like-minded individuals who share a passion for wine. Whether it’s a local wine tasting or a large-scale wine festival, these events create a sense of community and camaraderie among participants.
11. Economic Impact:
- Hosting a wine event can have positive economic effects on the local community. The influx of visitors, increased business for local vendors, and the overall boost to the hospitality industry contribute to the economic well-being of the region.
In conclusion, the interest in organizing and attending wine events lies in the diverse benefits they offer to participants and the industry as a whole. From networking and marketing opportunities to education, cultural promotion, and community building, wine events play a pivotal role in enhancing the appreciation and enjoyment of wine.